“There’s this digital space that is completely immersive and unlike any other venue in the world, and we felt that the way our colors could be applied in a digital space, it make sense to take a digital-first approach.
#La rams stadium design full#
“Our new stadium is really this groundbreaking environment that’s full of 4K HDR real estate with more than 80 million pixels worth of video board space,” Befort said. While the team’s history played a significant role in the design process, the Rams wanted to create something new that fit into a more modernized world. And then, when you get into the other break of the horn, you start to see orange, and the idea there is to signify the sunset, which is something that is so powerful in Southern California and something that really resonates with our fan base.” “The gradient from white to yellow on the part of the ‘A’ signifies that transition of our history in Los Angeles, which includes periods with white and yellow horns. “We also introduced some accent pieces you see in the gradation (of the horn),” Befort said. That’s how they ended up with Rams Royal and Sol, which are slightly more vibrant versions of the team’s retro colors. The Rams have used some shade of blue with either yellow, gold or white for the majority of their existence, and those focus groups made it resoundingly clear that one particular shade resonated more than the others. And then the colors seemed to be of the utmost important, as well.” Louis and back, and we wanted to make sure that was very prevalent in the entire identity system moving forward. It’s been a part of our identity since our inception in Cleveland and through our time in Los Angeles, St. “Out of all these conversations, we understood the horns were that sacred cow that everyone resonates with. “We met with former players and fans to try to decide what things from our history that make sense and what are the things that we can do to push us forward and make sure we’re part of the future of Los Angeles,” Rams creative director Cory Befort told. That said, it was clear from the beginning of the process that the Rams were not going to deviate from a blue and yellow color scheme or the horns that have adorned their helmets since 1948.
#La rams stadium design professional#
The final result was a two-year collaborative effort between the franchise, Nike and the NFL, and the goal was to blend multiple eras of Rams football to create identity that would resonate with fans of all ages, backgrounds and cultures - while also leveraging some of the unique features of SoFi Stadium to produce something unlike anything else in professional sports. The Los Angeles Rams unveiled a new logo set and color scheme on Monday afternoon as a precursor to the opening of their new state-of-the-art stadium this summer.
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